About Us
Rooted in Pride
I'm a young guy in my early 20s, building this from the ground up in Chicago. Raised on hard work and big dreams, I started It’s Cool To Love America to remind people that patriotism is something to be proud of, not quiet about. Driven by a big mission and a love for the country that gave me the chance go after the American Dream, yes it is alive.
Worn With Purpose
Our hats, tees, and everyday gear are made for people who still believe in the American spirit - the ones chasing greatness, showing up early, and standing tall for what matters. Our hats and apparel are made to move with you. Whether on the golf course, out with friends, at the gym, or kicking back on the weekend. It’s clean and purposeful gear that fits any part of your day. Whether you're dressed up or dressed down, you can rep what you believe in without saying a word.
For the Ones Reviving the Dream
I believe the American dream isn’t dead, it’s just waiting on people who still believe. This brand is for the ones who know freedom takes work. That respect is earned. That pride isn’t outdated, it’s essential. ICTLA is here to bring that mindset back.
Because at the end of the day,
It’s not just a hat or t-shirt.
It’s Cool To Love America.
